Prosidium Warranty & Capital: The New Era of Principal Warranty Corp.

The time has come to announce our eagerly awaited debut at the 2024 National Auto Dealers Association (NADA) Show, marking a significant milestone in our team’s journey. After celebrating 15 years of growth and international expansion, we are ready to welcome a new era. Principal Warranty Corp. is now Prosidium Warranty & Capital – a […]

Prosidium Wear Shield

When it comes to protecting your vehicle, placing all your trust in a manufacturer’s warranty might not provide you with the coverage you truly want. Recognizing this gap, Prosidium Warranty & Capital presents an innovative solution: Wear Shield.  This maintenance coverage aims to provide you with an extra layer of protection for essential driving components […]

Prosidium Theft Shield

Every 40.9 seconds, a vehicle is stolen in the United States, with over 720,000 drivers becoming victims each year. It is critical to protect your vehicle so that your investment does not become a total loss if it’s stolen. In this post, we’ll explain what Prosidium Theft Shield is, why it is useful, and what […]


As the temperature drops and snowflakes start to blanket the roads, the age-old question resurfaces: should you switch to winter tires, or are all-season tires sufficient? Understanding the differences between these two types of tires is crucial for safe driving in cold, snowy, and icy conditions. All-Season Tires: The Jack of All Trades All-season tires […]

Winter-Ready Vehicles: Tips for Safe Winter Driving

As the U.S. braces for below-average winter temperatures, it’s crucial for vehicle owners, including those with warranties, to be prepared. Winter brings not just colder weather but also more challenging driving conditions. To help protect yourself from unwanted troubles during this season, here’s an easy-to-understand checklist to prepare your vehicle for winter driving conditions: 1. […]

Q4 Dealer Sentiment Survey: Addressing Auto Industry Challenges

The Dealer Sentiment Index Survey for Q4 showed that interest rates, the economy, and market conditions were major factors holding back dealership business in Q4. In the auto industry, staying informed and navigating these challenges is crucial for maintaining dealership success. Recent developments from the Federal Reserve hint that borrowing costs may decrease, easing some […]

Driving Tomorrow: Insights Into the Evolving EV Landscape

The electric vehicle (EV) industry saw a notable boost in the third quarter of 2023. According to Automotive News, EV registrations once again rose year-over-year, reaching a 7.4% share in the United States. From January to September 2023, vehicle registrations hit 854,904, putting them on track to surpass one million EV registrations for the first […]