We are excited to announce that Becca Villegas has joined our PWC family as our new Executive Director – INEOS and OEM programs. Becca brings a wealth of experience with over 20 years in the automotive industry, including extensive expertise in OEM, retail operations, captive finance, and business analytics. Her proven track record in project management, strategic growth, and performance optimization will be instrumental as we continue to elevate our operations and partner engagement.

In her new role, Becca will take the lead in bringing the INEOS partnership to life, spearheading our corporate partnerships and account strategies. As Executive Director – INEOS and OEM programs, she will be responsible for guiding the strategy and execution related to corporate partnerships, with a focus on enhancing relationships with existing brand partners and driving new business opportunities, including partnerships with OEMs and lenders.

Becca’s role is pivotal in ensuring that we exceed partner and customer expectations while achieving our revenue growth targets. Her leadership will support our goal of building strong, mutually beneficial relationships with our brand partners, and her focus on effective team execution will help us continue to deliver outstanding results.

We are confident that Becca’s vision, expertise, and commitment to excellence will bring tremendous value to our organization. Please join me in giving her a warm welcome as she begins this exciting new chapter with PWC. We look forward to the positive impact she will have on our team and our partners.

About Prosidium Warranty & Capital

Prosidium Warranty & Capital (PWC), with offices in Washington, Arizona, and Mexico City, is a leading international provider of Automotive finance, insurance, and capital solutions, offering innovative financial products and services to Automotive, RV, and Powersports Dealers. Founded in 2009 by Travis Coulter, PWC is committed to delivering high-quality service and value to its clients.